The click of a computer, or the press of a TV remote, is all it takes for a global audience to watch Chinese dramas – and for China to tap into a gushing revenue stream.
During the 14th Five-Year Plan period (2021-25), the country has seen television and radio programmes and related services surge by 40%, said Dong Xin, deputy director of the National Radio and Television Administration, at a press conference held by the State Council Information Office on Sept 25.
With the Internet versions of Chinese audiovisual platforms reaching more than 200 countries and regions, the country has generated over US$63bil (RM266bil) in revenue overseas.
Besides, more than 300 apps for micro-dramas have been available for download on overseas platforms, added Dong.
Some of the most popular programmes include Welcome To Milele, inspired by the true stories of Chinese medical aid teams in Africa; Minning Town, a heartfelt story of a Ningxia village’s fight against poverty since the 1990s; and To The Wonder, a poetic portrayal of a young woman’s life and romance in Xinjiang’s Altay region.
Further exemplifying Chinese content’s popularity, when Welcome To Milele was broadcast in Kenya, the audience for Citizen TV – one of Kenya’s most-watched channels – surged by over 135%, or 2.35 times its previous viewership.