Prioritize leads with predictive scoring
Contoso’s sales team manages dozens of open leads at any time. Reps invest hours on leads that don’t convert while missing others with strong buying intent. Predictive lead scoring uses AI to assign each lead a score from 1 to 100, giving reps an immediate, objective signal about which leads to prioritize. Here, you learn how to configure and use predictive lead scoring to help sellers focus on the leads most likely to convert.
| Score Grade | Range | Action |
|---|---|---|
| A | 75–100 | High priority—contact immediately |
| B | 50–74 | Strong potential—schedule follow-up soon |
| C | 25–49 | Monitor—review periodically or automate nurturing |
| D | 1–24 | Low priority—consider disqualifying or routing to automated nurturing |