After a short interlude of pushing “body inclusivity” and plus-sized models to the fore, the fashion industry has returned to promoting thinness as a beauty ideal.
Data published this week from Vogue Business, based on runway shows in the most recent Spring/Summer 2026 fashion weeks, corroborated what models with regular or larger body sizes have been reporting: their work is drying up.
Of the 9,038 looks analysed in New York, London, Milan and Paris, 97.1 percent featured models judged to be very small (US 0-4, UK 4-8 or 32-36 in France), according to data from Vogue Business in its size inclusivity report.
Regular-sized models represented only 2.0 percent of the body types seen, compared to just 0.9 percent for “plus-size” models (US 14+, UK 18+, France 44+), the report showed.
“There are fewer and fewer plus-size models on the runways,” Aude Perceval, a booker at Plus Agency, a pioneer in plus-size modeling in France, said.
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