CARY, N.C./WASHINGTON — October 7, 2025 — Cotton Incorporated and COTTON USA™ today released new findings from the 2025 Global Lifestyle Monitor™ Survey, offering a compelling snapshot of consumer preferences shaping the future of the apparel industry, sustainability, and shopping behaviors.
The results from the global survey, which interviewed 13,026 consumers across thirteen countries, reveal that comfort, quality, and durability remain the top drivers of apparel purchases worldwide, reinforcing cotton’s position as the natural choice for consumers across demographics.
These insights arrive at a pivotal moment, as brands, retailers, and manufacturers seek to align with evolving consumer values.
The release coincides with World Cotton Day — October 7 — a global observance celebrating cotton’s role in economies, communities, and fashion.
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