A transition to a sustainable lifestyle, from this academic viewpoint, is a process of niche innovations (e.g. car-sharing platforms, community-owned renewable energy projects) disrupting the established regime (e.g. private car ownership, centralized fossil-fuel-based energy grid). This process is often slow and contested, as the established regime is reinforced by powerful economic interests, ingrained cultural norms, and long-lasting physical infrastructures.
Practice theory provides a complementary lens by focusing on the micro-foundations of consumption. It posits that the unit of analysis should be the “practice” itself (e.g. the practice of daily commuting) rather than individual choices. A practice is a routinized type of behavior that consists of several elements linked to one another → materials (e.g. cars, roads), competences (e.g. driving skills), and meanings (e.g. the association of driving with freedom and status).
Change happens when the links between these elements are broken or reconfigured. For example, a new bike lane (material) combined with a public health campaign (meaning) might encourage more people to develop the skills (competence) of cycling to work, thus transforming the practice of commuting.
The path to sustainable living is paved with the reconfiguration of the deeply embedded socio-technical systems that structure our daily existence.
This perspective has profound implications for policy and design. It suggests that interventions should focus on altering the elements of practice in a coordinated way. For instance, promoting the adoption of electric vehicles (a change in material) will be more effective if it is accompanied by investments in charging infrastructure, changes in electricity pricing to encourage off-peak charging (reconfiguring competences and meanings), and a cultural shift that celebrates clean transportation. It is the alignment of these multiple factors that can successfully shift a practice at a societal scale.
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