Consumerism

The influence of technology has empowered consumerism.

First, consumers are more connected to business.

With the vast majority of people owning a tablet, laptop or smartphone, consumers can research products and due to easy access to a virtual shop, consumers can shop where ever they want.

Aside from that, consumers can use social media channels to submit customer service queries and interact with brands.

Secondly, purchasing power is greater it is today compared to how it was few decades ago.

Thanks to contactless cards and phone payments, payment has been made easier as customers have more than one option to purchase their products.

For instance, customers don’t need to worry about handing over cash or keying in a pin number.

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