Every other Friday, exactly at 3pm, a highly coveted product goes on sale and sells out within minutes.
The limited release isn’t for the drop of a new sneaker or the latest Labubu. It’s for butter.
Saxelby Cheesemongers sells up to 60 pounds (27kg) of cult favourite Animal Farm Creamery butter at an eye-popping US$60 (RM252) per pound during its online-only flash sales.
The average cost of butter is about US$9.62 (RM40.60) per kg. Made in Vermont, Animal Farm’s super-creamy cultured butter isn’t available almost anywhere else.
Americans are increasingly willing to splurge on fancier, fattier butter – prized for richer flavour and velvety-smooth mouthfeel.
A bumpy economy and high inflation have pushed grocery prices up roughly 25% in the last five years, but people with money to spend are still shelling out on little luxuries.
High-end butter for cooking, baking and slathering straight from the package is the latest indulgence.
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